Growth Product Manager (Web-funnels – Hula/Gio)

GIO https://gioapp.ai/ and Hula https://hulaapp.ai/ are top GenAI mobie photo & video editing apps on the market.
Our mission is to inspire people to tell their stories through photos and videos – and our app helps them edit like a pro, effortlessly and fast.

As a Web-Funnels Growth PM, you'll own the heart of our monetization engine on the web. Your focus will be on designing experiments, optimizing paywalls, and turning data into direct revenue impact through A/B testing, smart segmentation, and UA-fueled growth strategies.

Monetization & Experimentation:

• Own ARPU growth by launching features and tests that boost subscription revenue.
• Run a continuous cycle of A/B tests (paywall design, pricing, onboarding flows).
• Design targeted onboarding paths using user segmentation to maximize conversion.
• Prioritize experiment roadmap based on impact and complexity.

Data & User Acquisition Alignment:

• Collaborate with the UA team to ensure product changes positively influence key marketing metrics (CPI, ROAS, CTR).
• Analyze funnels and user behavior to generate actionable insights for growth.

Market & Strategy:

• Conduct competitive analysis to identify and adapt best practices in web monetization.
• Maintain a clear backlog, document test results, and share insights across the team.

Must-Haves:

• 2-3+ years of experience as a PM, specifically owning web funnels for B2C mobile apps (subscriptions/IAP required).
• Proven track record of conducting and analyzing A/B tests (paywall/pricing experience is key).
• Strong analytical skills with the ability to translate complex data into clear actions.
• Understanding of User Acquisition and how product changes affect CPI and ROAS.

Nice-to-Haves:

• Experience in photo/video/creative tools or a passion for Gen-AI and content creation.
• Experience working in a fast-paced, high-growth environment.

How we hire:

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.