Product manager – Esti

Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Product Manager who will take full ownership of the product journey.

You won’t just be "executing tasks" – you’ll lead a small, highly dedicated, and cross-functional team. We offer full autonomy: you’ll define roadmap, prioritize backlog, and drive product's evolution from ideation to impact.

While we have deep internal expertise in monetization, we need you to focus on the Core Experience.

• Own the Core Value: You’ll be responsible for Engagement and Retention metrics, ensuring users get maximum value from our editing tools.
• Drive ARPU: We don't believe in "money vs. product." You will launch features that increase user loyalty, which naturally leads to higher ARPU.
• Full-Cycle Experimentation: Run a continuous test cycle (from core features to onboarding and paywalls).
• Design personalized onboarding paths based on user intent and source.
• Work closely with the UA team to ensure the product experience matches the "promise" of our ads (CPI/ROAS alignment).

• Proven experience in mobile subscription apps.
• Solid understanding of A/B test design: hypothesis formulation, correct sample size calculation, and stopping rules.
• Experience in analyzing user funnels to understand key journeys (activation → engagement → purchase).
• Our audience is predominantly female and highly trend-conscious. You should have a personal interest in visual trends, aesthetics, and social media content creation.
• Ability to prioritize product features based on their estimated impact on core business metrics (ARPU).
• Understanding of how product changes affect key UA metrics (CPI, ROAS).
• Proven ability to work closely with designers, including writing clear briefs and iterating efficiently on design solutions for testing.

How we hire:

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.