Product manager – Esti

Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. To achieve this, we are looking for a proactive and data-driven Product Manager who will drive growth through rigorous experimentation and deep user understanding.

• Monetization & Experiments:

  • Own ARPU growth: launch features that boost subscription revenue.
  • Run a continuous test cycle (paywall, pricing, onboarding).
  • Design targeted onboarding paths using segmentation.
  • Prioritize tests by impact × complexity.
• UA – align product changes with marketing metrics (CPI, CTR, CPM).
• Analyze competitors → adapt their best tricks.
• Maintain clear backlog, test results, and insights.

• Solid understanding of A/B test design: hypothesis formulation, correct sample size calculation, and stopping rules.
• Experience in analyzing user funnels to understand key journeys (activation → engagement → purchase).
• Ability to prioritize product features based on their estimated impact on core business metrics (ARPU).
• Understanding of how product changes affect key UA metrics (CPI, ROAS).
• Proven ability to work closely with designers, including writing clear briefs and iterating efficiently on design solutions for testing.

How we hire:

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.