Senior Product Manager – Hula (AI)

Hula https://hulaapp.ai/ is a top-tier GenAI mobile app for dynamic photo and video editing, part of the Prequel creative suite. We’re not just an editor; we’re a trend-machine. Our app is built for the fast-paced world of social media, meaning we move quickly, adapt instantly, and release constantly.

We are looking for a strategic Product Manager to own the Hula app and drive its growth in a market defined by speed. You will be responsible for the full product lifecycle – from defining the AI-powered roadmap to launching features with rapid experimentation to fuel our key business metrics.

• Drive and own core business metrics: revenue, MAU, and user retention.
• Define and execute AI-driven product growth strategies.
• Launch and iterate on new features using rapid experimentation (MVP approach).
• Conduct continuous A/B testing to optimize user experience.
• Improve monetization models and refine sales & retention funnels.
• Work with analytics tools (Tableau, Amplitude, Firebase)
• Develop and prioritize the product backlog and roadmap based on business impact.
• Collaborate closely with a cross-functional team of developers, AI researchers, designers, and marketers.
• Engage with our user community and conduct qualitative research to uncover hidden growth opportunities.
• Stay ahead of the curve on AI/ML trends and assess their potential application for product innovation.

• 5+ years of product management experience, including scaling AI-driven products + working with mobile apps.
• Strong understanding of monetization strategies, P&L management, and user retention.
• Technical expertise in AI/ML and ability to collaborate on complex AI-driven solutions would be an advantage.
• Data-driven mindset.
• Experience working in fast-growing startups, with a strong ability to influence stakeholders.
• Passion for Gen-AI and its potential in creative industries, including social media, digital art and content creation.

How we hire:

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.