Senior User Acquisition manager (Tik Tok)

• Develop and implement user acquisition strategies (TikTok channel);
• Manage advertising budgets to drive growth and achieve set performance and targets;
• Close collaboration with the creative team: providing feedback on tested ad creatives, setting goals, and proposing new hypotheses for testing;
• Conducting A/B tests and analyzing data to optimize performance and launch effective advertising campaigns;
• Collaborate with cross-functional teams (including product and analytics) to ensure seamless integration of user acquisition strategies with product launches and updates.

• 4+ years of experience in performance marketing; TikTok Ads is a must-have; experience with other platforms (Meta, Snapchat, Google, ASA) is a plus.
• Expert proficiency in TikTok Ads Manager: campaign setup and management, A/B testing, optimization for CPI, CPA, ROAS, Purchase.
• Hands-on experience with mobile attribution systems (AppsFlyer, Adjust, Singular) and analytics platforms (Firebase, GA4, Amplitude, Looker Studio).
• Strong analytical skills: ability to interpret data, identify growth opportunities, and make data-driven decisions.
• Deep understanding of the mobile product funnel and key user metrics: install → activation → retention → purchase → LTV.
• Creative expertise in TikTok: understanding of platform trends, UGC, and native content; experience in generating and testing creative hypotheses, collaborating with production teams and creators.
• Proven experience managing large budgets ($500K+/month) – spend control, reallocation across GEOs and campaigns, product-level ROI monitoring.
• Knowledge and application of unit economics: LTV, CAC, ARPU, ROI, payback periods, cohort analysis.
• Experience in scaling and automating user acquisition – rules, bid scripts, using APIs and analytical tools for optimization.
• Ability to build a UA strategy from the ground up: from hypotheses and creative concepts to performance analysis and KPI forecasting.
• Understanding of the specifics of different markets (EU, US, Tier-1) and adapting campaigns to local user behavior patterns.

How we hire: 

• HR interview 
• Hiring manager interview
• Test case + Discussion
• Final interview with CEO
• Reference check

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.