User acquisition manager
Belgrade/Budva/Lisbon/Remote · Marketing
We are seeking an experienced Senior User Acquisition Manager with a background in high-growth, subscription-based mobile products.
This role is essential for driving user acquisition strategies across global markets, managing significant ad budgets, and optimising acquisition funnels. You will work closely with cross-functional teams, including analytics, product, and creative, to support growth objectives and improve overall acquisition performance.
Responsibilities
- Lead and execute UA strategies for international subscription-based products, focusing on App - IOS, Android; Web2Web and Web2App funnels.
- Manage substantial ad budgets, exceeding $100,000 per month on Facebook/Meta, to drive growth while meeting performance and efficiency targets.
- Collaborate closely with the creative team to provide feedback on tested creatives, set clear objectives, and propose new testing hypotheses.
- Conduct A/B tests, analyze data, and leverage insights to optimize performance and drive effective campaigns.
- Partner with cross-functional teams, including product and analytics, to ensure seamless integration of acquisition strategies with product launches and updates.
Requirements
- Experience: 4+ years as a Senior UA Manager, with proven experience in managing international subscription-based apps.
- Deep understanding of Facebook/Meta dynamics, experience in additional channels as a plus.
- Strong experience with U.S. and EU markets; English language knowledge is required.
- Proven success in managing monthly budgets over $100,000 on Facebook/Meta.
- Proficient in Mobile Measurement Partners (MMP) tools such as Appsflyer and Adjust, as well as analytics platforms like Google Analytics, Firebase, Amplitude, and Appmetrica.
Conditions
- Professional development — access to paid training and courses, online/offline lectures, workshops, and trainings. Our team participates in all major IT meetups;
- Adaptation — qualitative onboarding, we help to quickly and smoothly solve all problems and regularly collect feedback;
- Career development — Review is conducted every 6 months, we monitor the results and help improve performance;
- Equipment — everything you need to work: powerful, additional monitors, phones\devices\ software license;
- Balance between work and personal life — the ability to conveniently build your work schedule, take days off without a bunch of approvals and bureaucracy;
- Health — the opportunity to obtain extended voluntary health insurance (on the territory of Montenegro);
- Office space — a cool office in Montenegro, with comfortable workplaces and lounge areas;
- Relocation — we offer a full package of documents for those who has opportunity to join an office space in Montenegro, and we help with obtaining a residence permit;
- Prequel+ — premium access to the entire Prequel product.
This position is ideal for someone ready to take on responsibility and drive impactful UA strategies in a dynamic, fast-paced environment. Apply now to contribute meaningfully to our company’s continued growth and success!